Business author Jackie Huba discusses how businesses -- especially small businesses -- can create customer evangelists.

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. Jackie has some great tips specifically for small businesses.


Date: Recorded February 24, 2005

Duration: 45 minutes


Listen Now! (Requires Windows Media and speakers in your PC)

"Right click" to download MP3 and take portable

Jackie Huba is the co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force.

Her book has been called the "new mantra for entrepreneurial success" by the New York Times and "an absorbing read" by Harvard Business School. Jackie and her co-author, Ben McConnell, have been quoted in the Financial Times, Chicago Tribune, Fast Company, the Pittsburgh Post-Gazette, the Boston Herald, Inc. magazine and others on how customer advocacy has become the new currency in today's advertising saturated world. Ben and Jackie have evangelized audiences at Disney, Microsoft, Whirlpool, Cisco, and small/medium businesses around the country on how to make customers volunteer members of the sales force.

You can learn more about Jackie and customer evangelism at her site:

Church of the Customer